
Cruise118 Case Study

Requirements
To print and mail a series of A5 brochures and leaflets to raise awareness of Cruise118 and subsequently result in additional consumer bookings
How
BP were given tight deadlines to print and mail literature to specific segments of the clients database.
On all occasions these deadlines were met.
An added advantage to our client was the additional advise we could offer both in respect of print prices and mailing using one of our recommended Downstream Access Providers
The Results
Increased awareness has lead to increased bookings
- Services Provided
- Printing
- Direct Mail
Clients Comments
'We have recently started using BP for our direct mail campaigns and have been delighted with the level of service we have received.All mail pieces have been printed by BP and mailed on time resulting in additional business for Cruise118'
James Cole, Managing Director, Cruise118
For more information contact our Sales Department
on 00 44 (0)1233 211211 or send us your details
Steve Stuart, Marketing Coordinator UK,
Collette Worldwide Holidays.
"From the get go it was clear that BP understood the sheer complexity of our various Direct Marketing requirements. Not only did they fully understand the tasks in hand, their pricing was the most competitive. Needless to say they delivered as they promised, and they will continue to be a key partner in helping Collette Worldwide Holidays continue to drive revenue."


