Viking River Cruises Case Study
Requirements
BP were asked to help launch Viking River Cruises to the Travel Trade to increase awareness and increase bookings from both Travel Agents & Home Workers
Results
Viking`s Travel Trade Campaign started with us printing promotional offer leaflets and sending them to Travel Agents & Home Workers via Mailbag and e-broadcasting the offer via e-Mailbag. This was then followed by a file copy of the new 2009 River Cruise brochure being sent to a selection of agents within Mailbag urging them to order bulk supplies of this particular brochure via our Travel Agent on line brochure ordering site Trade-Gate. Subsequently all Travel Agents have been graded to identify the exact quantity of brochures they will receive when ordering.
Home-Workers were sent a file copy of the brochure which was also advertised in e-Mailbag.
Services provided
Brochure distribution, Mailbag, Homeworkers Mailbag, printing, e-Mailbag, shrinkwrapping & Trade-Gate.
Client comments
We are really happy with the level of service that has been provided, the team is always helpful when managing our activity and also presenting great new opportunities when they come along. We have found this a great way of communicating with the travel trade with both mailbag and emailbag, advertising in a way we have not previously used!!
Ashley Hale, Marketing Executive
For more information contact our Sales Department
on 00 44 (0)1233 211211 or send us your details
Steve Stuart, Marketing Coordinator UK,
Collette Worldwide Holidays.
"From the get go it was clear that BP understood the sheer complexity of our various Direct Marketing requirements. Not only did they fully understand the tasks in hand, their pricing was the most competitive. Needless to say they delivered as they promised, and they will continue to be a key partner in helping Collette Worldwide Holidays continue to drive revenue."