Wednesday 08th Sep 2010 | Other Group Companies | Sitemap
Services Provided
MSC - The Launch of Poesia
Requirements
BP were asked to promote the launch of MSC`s new ship "Poesia" to the travel trade to heighten their awareness and subsequently increase booking.
Results
BP started by sending a file copy of MSC`s new brochure to all Travel Agents and Home Workers via Mailbag with an introductory letter highlighting regional departures. MSC also used the Mailbag carrier sheet to advertise the launch date of the Poesia with their free reservation telephone number & web site details. The brochure was then distributed to all preferred MSC agents in varying quantities based upon previous booking information. The brochure was then made available to agents on Trade-Gate to re-order as necessary.
Services provided
Mailbag, brochure distribution & shrink wrapping, Trade-Gate.
Client comments
The MSC Poesia launch was a critical moment for the MSC Cruises UK office, as the world’s eyes were on us, and especially the travel trade. To this end we needed a co-ordinated and comprehensive distribution program leading up to the event, and BP Travel Marketing did not let us down in fulfilling our stringent requirements, playing a big part in building up awareness before the gala event.
I would recommend their services wholeheartedly.
Chris Erridge, Marketing Manager, MSC Cruises
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