BP Travel Marketing

Services Provided

Cadogan Holidays Travel Agent Promotion

Requirements

BP were asked to promote Cadogan Holidays travel agent promotion where they offered every agent who contacted them during July 2008 the chance to win £50.00 every day.

Results
We introduced this campaign by sending a solus e-broadcast to our database of 5000 travel agents on the 1st July. This was then followed up by advertising within Mailbag, Home Worker Mailbag & the dedicated Thomas Cook/Going Places Mailbag. Our new e-Mailbag service was used each week during July to ensure that this offer arrived directly at each agents inbox. The Mailbag carrier sheets were also sponsored to further enhance the promotion.

Services provided
Mailbag, printing, e-Mailbag, e-broadcasting.

Client comment

We wanted a quick and cost effective way of delivering this promotion to travel agents. BP were able to respond to the brief very quickly and delivered a comprehensive campaign to both launch the promotion and reinforce it throughout the month. We couldn't have achieved the results and level of return on investment any other way.

For more information contact our Sales Department
on 00 44 (0)1233 211211 or send us your details

Jane Dunham, Head of Sales
Rail Europe

Rail Europe are a small niche specialist. Our objective has been to increase our profile through very targeted activity. BP have been a fantastic support to us over the past three years and have worked closely with us to ensure we maximise our return on investment. BP are a great organisation everyone is extremely helpful and nothing is too much trouble, well done BP keep up the good work.