Welcome to BP Travel Marketing

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Direct mail

Direct mail - BP Travel Marketing

Showcasing your holidays...

We can help you talk to existing customers and create new ones.

Our mailing facilities can manage all elements of your mailing campaign from print production, personalisation, enclosing and postage. We can handle print and mailings of all sizes, from 100 to 5 million items, and we can even source packaging for all your mailing needs.

Our extended network throughout Menzies Distribution and access to the most competitive postage & parcel rates makes sending campaigns and parcels with us the most effective method in the industry.

Preparing your data for the mailing

Part of our Direct Mailing workflow is to ensure that there is an opportunity to improve the integrity and effectiveness of the campaigns we process. Our Data & Insights team can achieve this by checking that the records you provide are valid.

The Data Validation Process:

  • Cleanse & Tidy – identify and amend incorrect, incomplete or improperly formatted records.
  • Address Match – records are screened against Royal Mail™ PAF® standards to correct out of date addresses and obtain new addresses and Movers.
  • De-Dupe – duplicate records are highlighted and removed.
  • Suppression – inadequate records are highlighted for suppression: MPS (Mailing Preference Service), Deceased and Gone Aways.

We can record and track your previous cleanses to ensure an improved price/performance over time.

If you would like to find out more on how our data services can help you please click here.