Welcome to BP Travel Marketing

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Data & Insights

Data & Insights - BP Travel Marketing

Realising your data's potential...

Our Data and Insights team specialise in combining travel industry knowledge and experience with the latest in data validation, integration and analysis techniques.

By organising your data into a structured database, the foundation is set to extract meaningful information, helping you realise the potential in your data.

Profile, segment and analyse your consumer data:

  • Single Customer View – merging your data from various sources we provide a concise single customer view, allowing you to interrogate each of the multiple ways customers interact with your business.
  • Segmentation and targeting – distinguish customer types, behaviours, demographics and generate focused campaigns that reach the appropriate audiences.
  • Direct mailing – improve the integrity and effectiveness of your campaigns.
  • KPI’s – accurately track campaign performance using consensus best business metrics.
  • Increase prospects – intelligently build your prospect lists, mapping your data against the latest in UK demographic measures.

Take full advantage of your trade sales and distribution:

  • Enhanced travel agent grading – ensure your grade sets are up to date and optimally structured.
  • Trade communication– employ timely cross channel marketing and effectively call to action when you release new products or services.
  • Matchmaker – our original service to create highly targeted grade sets for your products.
  • Data analysis/reporting – have a dynamic view of your trade data including: distribution trends, ROI%, agent consortia /geographic measures and more…

Get the most out of your data:

  • Business Intelligence – our data is processed using the latest Business Intelligence software (Qlik®, Microsoft® SSRS) and with a user centred design approach we provide reporting applications that give you a platform to interrogate data in real time, helping you effectively make critical business decisions when you need to.
  • Tour operator data pooling – reach more consumers when you pool your data with another tour operator.  See more >>
  • Travel agent data pooling – reach more consumers when you give a group of travels agents and specific product or offer to market to their combined databases. See more >>

We are always available to consult on how our data services can benefit you.