Deliverability
Putting a great email campaign together only has value if it reaches its target.
We rigorously test each campaign to ensure it reaches potential customers exactly as it was intended to, and because first impressions count, anything other than a success might put them off doing business with you.
However targeted your message and attractive your creative, your email can only be successful if you have an up to date, accurate opt-in data list, to send your campaign to.
A high bounceback or unsubscribe rate are indicators that your data list is not as healthy or responsive as it should be. Our experience will help you manage and improve the quality of your customer data.
For more information contact our Sales Department
on 00 44 (0)1233 211211 or send us your details
Steve Stuart, Marketing Coordinator UK,
Collette Worldwide Holidays.
"From the get go it was clear that BP understood the sheer complexity of our various Direct Marketing requirements. Not only did they fully understand the tasks in hand, their pricing was the most competitive. Needless to say they delivered as they promised, and they will continue to be a key partner in helping Collette Worldwide Holidays continue to drive revenue."