Reporting and Analysis

It is very important to make sure that you are monitoring key email marketing metrics such as;

  • The number of emails delivered (delivery rate).
  • The number of emails opened (open rate).
  • The number of click-throughs generated (click-through rate).
  • Ideally, each time you send an email, you want to increase the number of people who open and act on it. Analysing your campaign results will help you do this.

For a simple solution, our Email Marketing service can send out and track all your email campaigns for you.

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Contact Us

For more information contact our Sales Department
on 00 44 (0)1233 211211 or send us your details

Steve Stuart, Marketing Coordinator UK,
Collette Worldwide Holidays.

"From the get go it was clear that BP understood the sheer complexity of our various Direct Marketing requirements. Not only did they fully understand the tasks in hand, their pricing was the most competitive. Needless to say they delivered as they promised, and they will continue to be a key partner in helping Collette Worldwide Holidays continue to drive revenue."