Welcome to BP Travel Marketing

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Sending an email campaign

Sending an email campaign - BP Travel Marketing

Emailing the Travel Industry

 - BP Travel Marketing

Emailing proves an impactful way of communicating with agents. Using our Agent & Home worker database you can reach up to 6,000 agents &  home workers.

Norwegian Cruise Line regularly use our database to send out communications to the industry, an example to the left. The content is provided in HTML format and uploaded to Communigator, and then a proof is sent for approval. We ensure that all links work and add in a “view in browser” and “unsubscribe link”.

NCL provide a subject line for each email, but we can also create this ourselves. Our digital team know which type of subject lines work to have the most impact.

Almost instantly we can track how the email is performing, but part of our performance review is to send a detailed Campaign report to our customers one week from send date.

This will show:

  • Send date
  • Total number of opens
  • Total number of unique opens (1 open per email address)
  • Open rate %
  • Total number of clicks
  • Total number of unique clicks (click per email address)
  • Breakdown by opening times
  • Breakdown by region
  • Opens and clicks by affiliation