Welcome to BP Travel Marketing

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Working in partnership

Working in partnership - BP Travel Marketing

You're going to get more by playing together...

We offer two ways you can grow your customer base through partnership wordking.

  1. Tour operator data pooling – similar tour operators offer introductions to each other’s consumer databases
  2. Travel agents pool consumer data to market an offer / product from a particular tour operator or cruise specialist

Tour operator data pooling

Two Tour Operators or Cruise Companies with similar demographics pool their consumer data with BP acting as the data holding house. The entire dataset is then mailed introducing the new company to the new set of customers with an offer.

  • Data is never mixed and never shared with the other company
  • BP deletes the data post campaign – it is never used for anything else

Travel agent pooling

A Tour Operator or Cruise Company approaches a number of preferred agents requesting their data to use in a dedicated marketing campaign that will drive business to that particular agency.

  • We then hold all the travel agent consumer data
  • We then mail an offer from the Tour Operator or Cruise Company to a number of different agent databases directing the consumer to book with the agent the offer came from.