Profile, segment and analyse your consumer data:

• Single Customer View – merging your data from various sources we provide a concise single customer view, allowing you to interrogate each of the multiple ways customers interact with your business.
• Segmentation and targeting – distinguish customer types, behaviours, demographics and generate focused campaigns that reach the appropriate audiences.
• Direct mailing – improve the integrity and effectiveness of your campaigns.
• KPI’s – accurately track campaign performance using consensus best business metrics.
• Increase prospects – intelligently build your prospect lists, mapping your data against the latest in UK demographic measures.

Take full advantage of your trade sales and distribution:

• Enhanced travel agent grading – ensure your grade sets are up to date and optimally structured.
• Trade communication– employ timely cross channel marketing and effectively call to action when you release new products or services.
• Matchmaker – our original service to create highly targeted grade sets for your products.
• Data analysis/reporting – have a dynamic view of your trade data including: distribution trends, ROI%, agent consortia /geographic measures and more…

Get the most out of your data:

• Business Intelligence – our data is processed using the latest Business Intelligence software (Qlik®, Microsoft® SSRS) and with a user centred design approach we provide reporting applications that give you a platform to interrogate data in real time, helping you effectively make critical business decisions when you need to.
• Tour operator data pooling – reach more consumers when you pool your data with another tour operator.  See more >>
• Travel agent data pooling – reach more consumers when you give a group of travels agents and specific product or offer to market to their combined databases. See more >>

We are always available to consult on how our data services can benefit you.